There is no doubt that the youth is the future of development of the world. The young, bright, college educated minds are the future of Sikkim and they will be playing a vital role in the future development of the state. The youth or so-called millennials comprise of a huge chunk of our society. In politics, this section of the youth is often seen as the hard-to-reach demographic. This section will play a major role in the upcoming 2019 state elections and beyond.
Social media has become a very practical route to connect to the youth. In the lead up to the 2019 state assembly elections, we see different parties scrambling for power even in the digital space, especially on Facebook. Despite this embeddedness of social media in our everyday lives, quite often the youth find it difficult to connect to the leaders and to express their demands in a meaningful way. In an attempt to provide the youth with a platform to raise their issues, Sikkim Democratic Front (SDF) launched its website #MyFirstVote4Chamling to connect to first-time voters. This is the key appeal of the new campaign because it bridges the accessibility gap. The youth can directly connect with the CM and share their ideas for Sikkim’s future through the website. The implementation of these ideas will be the key priority of the SDF government and will be included in the party manifesto.
The young generation in Sikkim is aware, smart, ambitious and optimistic. They have witnessed and benefitted from the progress that the state has undergone in the last 25 years. This campaign, which caters specifically to first-time voters and urges them to pledge their vote for the CM, has managed to capture the imagination of the young populace. By the evening of the first day of the launch 5,000 plus first-time voters pledged their support for Pawan Chamling. The success of the #MyFirstVote4Chamling shows that the youth of the state have continued faith in the current state government to fulfil their expectations and aspirations. The youth have placed their trust in the government, now it is up to the government to ensure that they uphold the standards expected of them.
There is no doubt that the youth is the future of development of the world. The young, bright, college educated minds are the future of Sikkim and they will be playing a vital role in the future development of the state.